Levi’s® Commuter is a clothing series featuring comfortable clothes for biking. The famous American jeans store has been promoting active lifestyle.
Google gets into the game by incorporating wearable technology to Levi’s® jackets. The product has been announced last year, but being late for the release is forgivable for a product both companies are proud about.
The technology brought by Google is call, “Jacquard”. It allows the jacket to be connected to the smartphone wherein the person can listen to music, get map directions, monitor health, and receive or dismiss calls while biking. All of these tasks can be navigated through wiping the end of the sleeve of the jacket. It uses ATAP’s Project Jacquard technology, that utilizes conductive fabric allowing control of the jacket through double tapping the wrist.
Levi’s® Commuter x Jacquard smart jackets will come out this fall with a price tag of $350 USD (17,599 PhP). The product was announced by Levi’s® product innovator, Paul Dillinger, and ATAP’s Project Jacquard lead Ivan Poupyrev in the recent SXSW Interactive conference.
Google’s ATAP (Advanced Technology and Projects group) also has other awesome projects on its sleeve. One of them is Project Ara, a modular phone concept which was canceled last year. Another is Project Soli that uses a radar system technology that converts hand gestures into data without any contact with a touchscreen or keypad.
Going back to the topic, I think Levi’s® Commuter x Jacquard smart jackets will be awesome and will serve as a stepping stone for a future of interactive wearable tech.