After removing the audio jack — which is a very useful feature in terms of compatibility — iPhone 7 just wont end up getting on everyone’s nerve. Now, they show us a very unrealistic commercial boasting their video quality.
Apple just released their commercial video about iPhone 7’s “awesome” video quality. Check it out first:
Since the advent of smartphones, or the first iPhone, our handsets replaced digital cameras in capturing precious memories. I have to give credit to Apple for giving this much attention to their consumers who are eager to take photos and videos of their life events.
The question is, “Is the iPhone 7’s video camera comparable to the quality of Hollywood standards”. Well, perhaps “Your movies look like movies” is in fact a promotional ruse to lure already Apple fans product how superior their products compared to other competitors.
First, let us talk about the technicalities. According to Apple’s official website, iPhone 7’s video recording has the following specifications:
- 4K video recording at 30 fps
- 1080p HD video recording at 30 fps or 60 fps
- 720p HD video recording at 30 fps
- Optical image stabilization for video
- Optical zoom at 2x; 6x digital zoom (iPhone 7 Plus only)
- Quad-LED True Tone flash
- Slo?mo video support for 1080p at 120 fps and 720p at 240 fps
- Time?lapse video with stabilization
- Cinematic video stabilization (1080p and 720p)
- Continuous autofocus video
- Body and face detection
- Noise reduction
- Take 8-megapixel still photos while recording 4K video
- Playback zoom
- Video geotagging
Seeing the specs alone, it shies in comparison to my Samsung Galaxy S7 Edge which has a 2160p@30fps video quality. Rumors also reveal that Google’s upcoming Pixel will soon have a better video quality than Iphone 7.
Lastly, isn’t this video commercial annoying to most of us? Parents who are raising their smartphones and tablets are blocking the view of any show. Plus, the commercial does not offer a very realistic application of the device. A cinematographer needs to have the proper angle in order to make a recording which is like movies. You just cannot achieve that but sitting on one corner and zooming in and out.
Yeah, I may sound like a Apple hater here, but come on! Deception and exaggeration is always an art of commercial videos. The point is Apple iPhone have an awesome camera compared to its predecessors, however, if one thinks critically about it, iPhone 7’s video quality might not be that great as what their commercial says.