Apple gambled to invest in China as its second biggest market. However, things turn out to be ugly than what is expected.
Chinese authorities have shut down Apple’s online book service (iBooks) and iTunes Movies as they impose stricter rules of what should be published on the net or not.
Last March, Chinese legislators outlawed every foreign online publishing service. In addition, all content that reaches to the public must be based on servers in mainland China.
Despite this problem, Apple hopes to regain access to these publishing services soon.
For the time being, Chinese Apple users are blocked whenever they access iTunes Movies and iBooks store. They are greeted with a message “unusable”. Both iTunes Movies and iBooks were available in China for six months.
The bureaucratic decision of Chinese authorities hurt the Apple business since they have invested in the country so much. When Apple released its second quarter financial results, the said services were shut down.
The main reason of the news is the function of China’s media watchdog — the State Administration of Press, Publication, Radio, Film and Television. Many believe that the action taken manifest China’s coercion to control the internet and other media outlets.
Many of the published materials such as books and movies are considered harmful. Foreign ideas will affect indigenous knowledge and local ideologies. New knowledge from iPhone stores may damage Chinese patriotism and values.
These strict also, fortunately, is a good sign to foster homegrown technological companies such as Huawei, Alibaba, and Tencent.