Actually, there is no official name of the meme yet. Most of the netizens online name it as #BeLikeBill. The first post of its kind started during the hype of the Star Wars VII: The Force Awakens Movie.
Its popularity skyrocketed when popular Facebook pages like 9Gag introduced it on their fans.
Soon afterwards, Be Like Bill became an internet meme where almost everyone makes their own version. In fact, there is even a website that generates a personalized version of a Be Like Bill. If you are interested, click the link of this site:
Having seen some examples of the meme, there seems to be a sepefic formula.
This is ______ (Name of a person e.g. Bill).
What that person does.
What that person does which contrary to what most people do.
_____ is smart.
Be like _____.
The meme has been adapted in different languages like in the Philippines. Here is a Cebuano adaptation.
This is Botyok.
Botyok goes after his after crush for a long time already.
Botyok asked money from his crush.
Now, his crush goes after him.
Botyok is smart.
Be like Botyok.
Filipinos seem have a habit of transcending a social statement meme into a quite comedic one. But, it does not stop with that.
Since, election season is already hot in the Philippines, the Be Like Bill meme has been adapted into a more political color. Look at the examples below.
This is Noynoy. (President of the Philippines)
He signed the 200,000 Php additional salary for the president immediately. He also signed the 150,000 Php additional salary for the vice president. He also signed the additional 100,000 Php salary for all legislators.
However, he did not sign the additional 2,000 pesos pension for SSS. How pitiful are the elderly.
Noynoy is forever young.
Don’t be like Noynoy.
As you can see, Filipino goes beyond the traditional meme format and makes something negative out of it. At least the point is clear.