The world number one search engine, Google, shows a new design logo for all its products. On the same time, the major change coincides with the reconstructing activities within the company especially with the focus on Alphabet.
Google has been redesigning their logo since 1999. Check out this video for its evolution:
Now the latest logo uses a New San-Serif font with a subtly faded color on the letters. If you go to their homepage, you will see an animation that erases their old 2013 logo and writes colorful chalks for the new logo. The small letter “e” is tilted manifesting the playful nature of the company.
Along with the new logo is a colorful letter “G” which is used as an icon seen on the tab browsers. It is contained in a white circle shape filling. Another alternative logo is the four dots with colors blue, red, yellow, and green. The dots are used when the applications are loading giving a light and fun feeling to the audience during queue moments.
“It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue ‘g’ icon and replacing it with a four-color ‘G’ that matches the logo.”
If you remember, a month ago, Google introduced a new CEO since the founders Larry Page and Sergey Brin moved their attention to Alphabet. The company now owns Google. This is part of the strategy of the search giant to establish a strict dichotomy from their money making machinery and a newly openly risk investment.
You might also like to read: