Stemming from the biggest software update of history, Microsoft launches Windows 10 for free to customers having Windows 7 and Windows 8. It has later been found out that the official update for Windows Phone will come later. One of the most exciting feature of the newest software is Cortona — a voice recognition assistant that acts like a digital secretary. More or less it is the Windows version of Apple’s Sirri and Android’s Google Now.
Unfortunately, since the advent of Windows 8.1 to Phones, Cortana is not yet available in the Asian market. The trend comes to no surprise since Siri and Google Now were actually delayed in coming into Asia. It appears that the first ones who will receive the full features are those coming from the Western world. Cortana will most likely to trickle down from the US to the peripheral countries.
The first consideration here is language. In Asia, not every one speaks in English — the main language which Cortana is programmed. Even in English-speaking Asian countries like Singapore will have some issues regarding with accent. For now, Microsoft is still working on the concern for making Cortana available in other tongues for it can have a commercial advantage. Currently, the latest buzz says that Cortana will be available in Chinese and soon in Asia for China is a big market for Windows Phone.
From the same language issue, the type flow feature is not also available in most languages in Asia.
But, why not in the Philippines? My country has long been fluently literate in English both in speaking and writing. We, as a people, don’t have that much problem with the accent since it is part of our educational system. The global village would even say that Filipinos speak in a “perfectionist” English accent. Cortana should be available in the Philippines now.
One of the problems I think for our country is the share of the Microsoft market. How many in the Philippines are Windows Phone users? I am only part of that minority. Another thing would be the culture. How many in the Philippine population live in a lifestyle that revolves around busy schedules and dependent on technology? Some of our places don’t have any electricity yet.
The good news though, according to some reliable sources, Cortana will soon be available in Asia sometime around 2015. That’s gonna be a waiting game. If you don’t have the patience for this update, you might as well change your location to the US.
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