It would seem that this year’s Mobile World Congress was marked by a plethora of quad-core Android devices. Even the small time Android players such as Huawei and ZTE have gone all out with their offers, promising performance equal to top Android handsets at a price 20% to 25% lower. While the emergence of quad-cores are very much welcomed as it promises more speed, it is however not purely considered innovative and ground breaking. What really stole the show at Mobile World Congress 2012 was the Nokia PureView 808, a smartphone with a whooping 41 MP camera sensor. The first in a smartphone and it won the Best New Mobile Handset, Device or Tablet at Mobile World Congress 2012 award. If that does not impress you, you might as well know that there is yet to be a point and shoot digital camera with a 41 MP camera sensor. Making it possible on a smartphone has been the more impressive.More impressive was that the PureView is an innovation that took five years in the making. Some of you may not call this innovation but using available technology and improving on it in such a way that it becomes available in many forms is also innovation and Nokia has been doing a great a job at that.
I really felt that the first Nokia PureView introduction during the MWC felt a little lacking. It was like an introduction that really was not. What I meant by that was PureView represents what Nokia is really good at and they, Nokia, failed to completely or if not satisfactorily explain what it. Bloggers and enthusiast alike had to dig through their wight paper for the proper explanations. Those who interviewed Damian Dinning seemed to be repeating themselves. But despite all these lack of marketing, the interest over Nokia PureView was so great that it slightly brought GSMArena’s website down.
Since the improvement of smartphone cameras, their threat over the point and shoot digital cameras have finally come to realization. The N8 and the iPhone 4s became somewhat a threat to this department and now Nokia’s PureView is taking over the N8. Experts have recognized the prowess of the Nokia PureView 808 and it will become a real pain to the point and shoot camera industry as Nokia not only produced a high MP camera but does it in a fashion far more superior than any point and shoot. In fact, if conditions are right, quality between a Nokia PureView 808 and a DSLR become so obscure you can’t tell the difference. But you might say Nokia is simply playing the pixel race. Well, it’s unlike Nokia. They have been great innovators in the mobile industry for years that it is really unlike them. The 41 MP sensor was not simply placed there for marketing reasons (thought they admitted they did also placed it for marketing reasons as well..). Damian always emphasizes it was not about the number of pixels but how the pixels were utilized. He even explained how they went through many obstacles just to get the formula right and they did.
Well despite some tech blog and tech journalists missing the point, you can easily see that the point and shoot industry will eventually feel the pressure. Paul Genge of Sony UK told TechRadar, “It’s quite clear it’s a development announcement more than a retailable proposition, the technology is not new, it’s only what our cameras have done for about a year now.” They seem to downplay what Nokia has brought to the table. But he must also realize that the emergence of this technology will only bring about more high quality camera phones in the future not only from Nokia but also from other major players as well. I understand why it irked them. It’s just business as usual and Nokia is slowly creeping back to take its throne.