Sadly, in a post at Nokia Conversations, the OS Symbian, the name, has been replaced with Nokia Belle. Specifically in its post “Belle Coming Soon” the opening paragraph stated “The all new Nokia Belle (previously Symbian Belle)….” I thought I would never see this day where Nokia will eventually be too ashamed to associate Symbian with its handsets. Having seen or read tons of positive reviews from Nokia users with Belle running on their handsets, Nokia may have wanted to associate itself with the more successful version of Symbian. Thus, maybe the reason for replacing the name from simply Symbian to Nokia Belle. Of course its really still Symbian but for over two years already, Nokia and Symbian have had so much bad press that people and tend to stay away from Nokia smartphones running Symbian.
I have really loved Symbian simply because it was where I learned so much about smartphones. But more to that, was the fact that it was the most complete mobile OS I have encountered. I really loved how it multi-tasked much better than any phone. Even though I was loving the Android UI experience, I still longed for how Symbian multi-tasked. We all know from the past how Nokia never gave Symbian a hardware that was more than enough for it to run. Yes the current Symbian phones, especially those with Belle have 1 Ghz processors, have more than enough. Yet despite what it lacks in hardware the OS just shows how functional it is.
Nokia’s failure to relegate Symbian to the higher echelons of mobile computing by giving it a brand new UI and more than enough hardware support has not only led people to believe that Nokia smartphones are low tech but has also given Nokia a black eye from bad press. Nokia’s failure to recognize that its smartphone users are having bad experiences and refusing to up the ante with the next release has also caused people to believe that Nokia simply does not care. Of course Nokia does care. Nokia handsets were simply the best. However they also failed to see that users were getting frustrated with lags, restarts, low ram, bad browsing experience and a poor app ecosystem. All these have led to what Symbian is now, a failing and almost dead OS.
From Symbian to Nokia Belle, it seems that Nokia is hoping that next year, will be a year full of success for them. Hoping that bad associations would be somehow be forgotten among the many new and powerful handsets they are and will be producing next year. Smartphone addicts, tech geeks and hobbyist are all looking forward to the 2012 Consumer Electronics Show. Nokia will hopefully be unveiling the Nokia Lumia 900 (Champagne) and other powerful Symbian….ergh….Nokia Belle handsets.
Will Nokia be able to disassociate itself from bad press next year and continue to build an image of smartphone superiority? We only hope that they would. Android, despite its numerous shortcomings, have already taken a large part of the smartphone market. Will Nokia dominate it once more? Or will they continue to associate their brand name with bad user experience.
Going back to the Nokia Conversation post, it stated that
For those already owning a Nokia N8, Nokia E7, Nokia E6, Nokia X7, Nokia C6-01, Nokia C7, and Nokia Oro, the wait for Nokia Belle is almost over. Starting in February 2012, Nokia will release the all new Nokia Belle software update to existing customers and you’ll be able to download it right on to your phone, bringing a whole heap of improved features.
So I guess another two months of waiting for the promised Nokia Belle update.