Nokia is on a roll as it once again hinted that it will be releasing high-end Nokia Lumia handsets next year. The release of the Nokia Lumia 800 and 710, bearing Windows Mango, was satisfyingly received by many tech bloggers and junkies alike after seeing a much fresher look from Nokia. With the success of two of its flagship phones, the N9 and the Nokia Lumia 800, Nokia would want to keep more premium handsets coming as Android phones seems to be in constant motion to be the first in mobile innovation.
To put the Nokia Lumia 800 in perspective and as compared to upcoming Nokia devices, new head of Nokia France, Paul Amsellem states in French LesEchos newspaper interview “ It’s just the equivalent of the BMW 5 Series. We will soon have a full range with a Series 7 and Series 3. ” Simply put, the Lumia 800 sits above the average, affordable Windows Phone but not at the highest end.
Furthermore, Paul states that Nokia is out to raise its share in the French market from a measly 16% (compared to a 25% two years ago) to 22%. Currently Samsung holds the largest pie of the market with 40%.
It would seem that Nokia is currently on the right track as it produces a wide variety of Lumias that might just bring those shares in. However, the releasing of these handsets is just one end of the story, as Nokia must have the right marketing strategy, handsets that deliver beyond the user’s expectation with more helpful features and will help everyday users in their day to day work such as quickly find people by name and an effective ecosystem that would truly enhance and extend the user’s experience. With its partnership with Microsoft, we might just be able to see a steady growth and sustainable development in a year or two.
Further statement from Paul reveals a Nokia tablet running Windows 8 by June 2012.If true, this would be very interesting as to how the market would respond to the highly-optimized-for-touch Windows 8.