Who would have thought that the 2009 blockbuster 3-D movie, Avatar, would be the a major player in putting an end to 122 reign of the famous traditional 35-mm celluloid film projector and making way for digital projectors.
Though the movie had had such a shallow plot, (I was able to predict the whole story by watching just 10 minutes of it) the 3-D nature of the movie was such a big hit that many of cinemas usnign celluloid film projectors began replacing them with digital ones. To see how much of an impact Avatar was to the film industry, in 2004 almost 99% of the cinemas were using celluloid film. That number dropped to 85% in 2009 and by 2010 it dropped to 68%. It was estimated that by next year only 37% of cinemas will be using film and by 2015, the 17% remaining will be relegated to a “niche” status.
“The release of Avatar represented the pivotal moment for digital cinema,” said David Hancock, head of film and cinema research at IHS. “Before Avatar, digital represented only a small portion of the market. This single film has driven up demand for digital 3-D technology at the expense of traditional 35-mm celluloid.”
Though not surprising at these age, many movies which were shot digitally are still shown in film. The main disadvantage of it though is that clarity and detail are lost to viewers. The 35-mm film celluloid just does not have what it takes to provide quality viewing.
Another factor that will lead to the decline of the use of film is the increasing rise of the price of silver, a raw material necessary for the production of celluloid films. Kodak and Fuji, major players of film will be greatly affected by this.
The good thing however is that we all know that film won’t be totally extinct. There are still people who love to keep film alive but also expect that values for these films will surely rise.
Source CNN MOney