For a small business, the website is the front door through which business steps in. A good website is therefore extremely imperative for potential customers, clients and partners to find your business, and have a clear idea of what you do and what’s your value to them. It takes only a few inexpensive steps to ensure your website achieves your goals. Read on to know the 5 common mistakes that small businesses make while designing their websites.
1. Failure To Claim Google Place Page
Do this exercise. Open Google Maps and look up your business. Click on your business listing or your place page. You will see your business name displayed on the left with a map on the right. Check what it says on the top of the page; does the link say “Business Owner?” or does it say “Owner verified listing”?
If the link reads “Business Owner?” then you need to click it and claim your listing. Provide as much information as possible about your business, add photos and encourage your biggest admirers to write your product reviews.
2. Inappropriate Title Tag Home Page
Check what your title tag says on the top of your company home page. Does it read “home”? If it does, then you’re looking at a missed opportunity. The title of your home page is certainly the most important aspect of your search engine marketing. So use a relevant phrase in your title tag instead of “home”. Make sure you select a key phrase that’s relevant to your business and which will help your site rank high. Don’t forget to insert your business name after the keyword phrase in the title tag.
3. Poorly Worded Text
Don’t make your site and your business sound commonplace by calling yourself the best, or the largest or the smartest provider. This kind of copy makes your website very ineffective. Find creative ways to say what matters most to your potential clients. Keep your text copy simple and maintain a clear focus on your core business purpose. This will help you connect with visitors positively.
4. Using Un-meaningful Pictures
Using generic photos that you picked up somewhere won’t say anything about your business. Put up pictures that say something about your business, its branding and your company and what it stands for. It’s worth if you have to pay someone to design a set of pictures to deliver your message. Allow people to connect to you as a real company by using a picture of your building with your name and logo on it. It helps if you photograph a bunch of your employees standing in front of your office building. The idea is to be liked, trusted and retained for services.
5. Failure To Follow Up On Web Leads
Regardless of your site ranking, traffic numbers or number of inbound leads, you must make follow up a priority. If you don’t take the time to quickly respond to requests originating from your site, you’ll be losing potential customers. Make the time to respond quickly and leverage on each lead that your site generates. This is how you will succeed at web marketing.
Montey, who is a part time blogger, likes to update people about the latest coupons and discounts. He regularly contributes at his coupons blog where he shares Omnis web hosting promo codes and Hostpapa web hosting promo codes.