The year 2010 was undoubtedly a great year for the mobile industry. It witnessed the successful launch of the Apple iPad in April 2010, and paved way for companies like Samsung, Dell, and others to make a debut in this domain. However, there is more to it in the year 2011. If you are curious to know what the latest mobile trends of 2011 are, read on…
More Tablets and Smart phones on the way
After the success of Apple’s iPad launch in April 2010 many companies are venturing into this domain. RIM is joining the fray with its BlackBerry PlayBook tablet which is expected to hit the markets in February. Cisco and HP are in the pipeline with the Cisco’s Cius tablet that might hit the markets in March, and HP’s updated iPad with front facing camera and a Palm WebOS. According to a research conducted by eMarketers in the US, the number of smartphone users will also rise from 60.2 million to 73.3 million by the year end. There will also be a rise in the number of smart phone users with more and more companies making a debut in this domain.
More location based services
Just as social media became a rage in the year 2010, location based marketing will be a popular mobile trend for the year 2011. According to a research conducted by the research firm Gartner, more than 75 percent of devices that are shipped to developed countries will include a GPS or Global Positioning System. Location based social networking sites like Loopt, Gowalla, and Foursquare has already grabbed the attention of majority GPS equipped smart phone users. Thus, from the business point of view location-based marketing will be the next best thing to opt for in the year 2011
More mobile advertising in 2011
Did you know that in the year 2011 around $20 billion might be spent on mobile advertising? What’s more? Random research reveals that tablet owners are more receptive to advertisements on mobile, than other gadget users. Keeping this in mind more and more companies are investing in mobile advertising. Big brands like Apple and Google are also planning to acquire mobile advertising concerns. So, it’s evident that when it comes to new age advertising, mobile advertising is gaining huge popularity. Chances are there that it might become one of the most popular mobile trends for the year 2011