Alexa ranks are good for fun, but we cannot ignore their importance. You must have heard or read that how alexa is misleading, am sure some of it must be correct but don’t be fooled by what you read, its time that you make your own idea about alexa ranks and hope this article will help you understand alexa better.
Alexa 100k challenge, why is it important for you to get into the top 100k Alexa rank –
1) Alexa starts showing ranking graph when you get into the top 100k sites.
2) Feels good.
3) In the top 100k only 100k sites are there. So it’s quite an achievement.
4) Alexa sells top 25k, 100k etc. site lists. Now they are also giving away these lists for free download. Various companies go through these lists, generate business opportunities and buys advertising. If your site is in these lists, then it may create additional revenue streams for you. Further more, this can also bring in opportunities of being featured in the Tv. or newspaper media.
5) If you have a site with less than 100k Alexa rank then people will buy more advertising on your website.
6) A blog with good Alexa rank gets more subscribers and comments, as most people do consider sites with less Alexa ranks to be high trafficked.
7) A forum with good Alexa ranks get more members, and the members also post more as they expect a referral traffic coming through their sig links.
Some advertising networks also give importance to Alexa ranks. Also some offers are reserved only for good Alexa ranking websites.
9) Lack of other metrics for calculating a website’s traffic by external means is also a reason why Alexa rank is used.
10) It’s popular and don’t forget that its a Amazon.com company.
Alexa changed its algo sometimes back, which changed various website’s ranks. Here are a few good things from that change.
1) Install Alexa toolbar and view your sites many times do not influence your ranks much as it used to do. Currently alexa does not disclose its other ways by which it is calculating its stats.
2) All those sites that say manipulating Alexa ranks is easy have their own ranks in millions!
3) Auto Script etc. for manipulating Alexa ranks dose not works.
Whether you like alexa ranks or hate it, find it useful or misleading, you just can’t ignore it.